Great Lakes Silviculture Library
This site is designed to help forest managers from Michigan, Minnesota, Ontario, and Wisconsin exchange silviculture prescriptions, including the outcomes of actual on-the-ground management activities. The cases linked therein are real, on-the-ground stories submitted by Lakes States natural resource managers. Click the image below to open the site.
OPTIONS FOR PLANTING, SYRUPING, CUTTING, MILLING, AND MORE!
TELE applies targeted marketing principles to the challenge of promoting good stewardship on private lands. Rather than using a broad-brush approach that tries to appeal to everyone, TELE practitioners design outreach programs to bring about a specific behavior change in a selected group of people. They use their audience’s preferred channels to reach them and deliver programs and messages that are most likely to appeal to audience members, based on their specific values, preferences, and other characteristics. This approach has been shown to be an effective and efficient way to change behaviors and norms in a variety of fields. A user survey conducted in 2019 showed that, on average, TELE projects engage 25 percent of targeted landowners to take action, a much higher proportion than most other landowner outreach efforts.